There are some Very Critical Facts that your Webmaster probably has not told you.
If you come away from this Smarter App with just One Thing, this section should be it.
The future of your business could very well be at stake, it's that important.
If you haven't made significant changes to your online presence in the past 9 months, your site is probably already starting to disappear from Google Searches.
This was Google's first shot across the bow and it affected every business owner. An unfortunate result was the formation of 1,000's of so called "Go Mobile" companies with their quick fixes and S.E.O. Experts trying to Force Rankings.
Just below, the Wall Street Journal explains why Google did this. All those S.E.O. Experts who try to force rankings are affecting Google's ad sales.
Google doesn't like that and their retaliation is swift and fierce, as many have already discovered in the Rules section below.
And if your site gets de-listed you may as well just close the doors.
More major changes were announced at Pubcon and this got developers scrambling. It featured the WC3 and Bootstrap technology.
Then another Very Big Move came when Google announced the roll-out of their new platform, Progressive Web Apps which is based on their new Firebase platform.
The reason is simple, FASTER Mobile Experience.
Shortly after PWA's came their newest, AMP.
A BIG feature was Google made these Open Source making them FREE with the right provider.
You no longer have to pay those expensive fees from the online guys or a webmaster.
In 2020 they announced Major Changes to their Web Crawlers and later in the year they began to lower the hammer, HARD.
And This Time you MUST PAY ATTENTION!
Google has an aggressive campaign of changing their algorithms to prevent any company from Forcing artificial Rankings. The tricks these online scammers try to employ actually become devastating to the business owner.
When you break the rules to force rankings, Google will find out and that could result in your site being DeListed.
Google is gearing their entire system towards preference to sites that are MOBILE and have Video.
The MOBILE part is Critical.
These Rules of Engagement will make or break your business.
You are already beginning to see it. Noticed the little video boxes that are starting to appear on some searches?
Many companies are just slapping up a poorly done video in an attempt to comply.
This Backfires!
Google not only looks for Video, they look for Engagement and if your video isn't getting traffic, that ends up being worse than having no video at all.
Google has decided to fully inmplement the most dangerous warnings about un-protected websites, their Google Massacre patch. It's INEVITABLE.
It's a speeding train headed down the track right at all businesses. Google initially decided to "soft launch" their changes, with a "carrot" approach.
BUT, with the carrot approach not working like Google would like, now they're reaching for the stick...eventually all HTTP pages will be marked as non-secure with a red warning triangle NO ONE can miss.
Here is Matt Cutts, Google Software Engineer.
If you are geing called by so called "SEO Experts" and they start bragging about how they help you with Keywords, you are about to be scammed. Google stopped using keywords THREE years ago!
